Branding

 Corporate branding includes design choices such as the organization's logo and name, but it also includes how a corporation conducts its business. It is your identity and personality.

 Build a public persona that accurately communicates your unique personality. Personal branding happens on social media and in face-to-face environments 

 A product brand focuses on distinguishing what makes your items different from others. Well established product branding often makes or breaks a new product launch

 A brand persona is a literal depiction of a brand as a person, giving a face to the abstract characteristics, values, and voice that businesses cultivate. It involves constructing an imaginary person 

Like a company brand, an event brand is made up of its own unique elements with its own identity. Some elements are similiar to the organization's brand but can stand independently

Brand experience is often overlooked but one of the most important parts of a brand. This is the intentional, global effort of incorporating your brand in all areas that impact your customer's experience